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Core Values Are What You Believe, by Susan M. Heathfield (From The Balance Careers)

👉By Susan M. Heathfield (From The Balance Careers)

What Are Your Most Significant Beliefs and Needs?

Core values are traits or qualities that you consider not just worthwhile, they represent an individual's or an organization's highest priorities, deeply held beliefs, and core, fundamental driving forces. They are the heart of what your organization and its employees stand for in the world.

Core values are intrinsic to form the vision of your organization that you present to the world outside of your organization. Your core values are fundamental to attracting and retaining the best, most contributing employees.

Core values define what your organization believes and how you want your organization resonating with and appealing to employees and the external world. [They] should be so integrated with your employees and their belief systems and actions that clients, customers, and vendors see the values in action.

For example, [...] when customers tell the company that they feel cherished by the business, you know that your employees are living your core value of extraordinary customer care and service.

Core values are also known as guiding principles because they form a solid core of who you are, what you believe, and who you want to be going forward.
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📌 Core Values Form the Foundation of Your Organization
Values form the foundation for everything that happens in your workplace. The core values of the employees in your workplace, along with their experiences, upbringing, and so on, meld together to form your corporate culture. [...]

📌 How to Identify Your Core Values
Your goal, when you identify the core values of your organization, is to identify the key core values, not a laundry list of cookie-cutter values that you copied from another organization's list of core values. An organization's employees would have a hard time living any more than 10-12 core values (at a maximum). Four-six is better and easier to hold front and center in everything you do. [...]

📌 Develop Value Statements From Your Core Values
Value statements describe actions that are the living enactment of the fundamental core values held by most individuals within the organization. For example, a nursing group of employees identified caring service as one of their core values. When they wrote their value statements, one was, "We will respond to all customer calls within one minute." Another values statement was, "No patient shall ever run out of medication from the drip line."

Values play a defining role in employee motivation and morale. [...] Values such as integrity, empowerment, perseverance, equality, self-discipline, and accountability, when truly integrated within the culture of the organization, are powerful motivators.

They become the compass that the organization uses to select staff members, reward and recognize employee performance, promote employees to more senior roles, and guide interpersonal interaction among staff members.
📌 The Downside to Identifying Values

The downside to identifying values occurs when an organization's senior leaders claim to hold certain values and then behave in ways that are contradictory to their stated values. In these workplaces, values deflate motivation because employees don’t trust their leaders’ word.

Remember that employees are like radar machines watching everything you do, listening to everything you say, and watching your interaction with customers and their coworkers. They see your values in action every day at work—or they do not.

Employees want to work in a workplace that shares their values. They want their overall work culture to promote being a part of a whole system that is much bigger than themselves. They experience motivation and engagement when their workplace exhibits their most important core values. Never underestimate the power of core values in creating a motivating work environment—or not. Your choice.
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