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Monday, March 25, 2019

Why we should learn to love awful corporate buzzwords, by Meredith Turits (From BBC Capital)

👉 By Meredith Turits
Why we all need to be a little more zen about grating corporate language.
Is vacuous corporate babble diminishing our capacity to think clearly at work? (Credit: Getty Images)
I just wanted to circle back on this. Have we digested the learnings from our fact-finding mission? I need to leverage these insights in the deliverables.

Perhaps you haven’t received this email verbatim, but if you glance back through jargon-littered emails from various jobs you’ll probably find something startlingly similar. Corporation, start-up, sole proprietorship or family company: bad business speak is endemic to many work environments – and, sometimes, infuriating.

In what can seem like universal condemnation, business jargon is considered bad form. There are dozens of overused words that some argue make smart people sound less intelligent. Movements have even sprung up to bin corporate speak.

Yet the backlash might not be worth the effort.

👉 GO TO FULL ARTICLE: In defense of corporate buzzwords