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WTF is slow fashion? by Hilary Milnes + 2 VIDEOS

The problems raised by fast fashion go deep.

The industry — embodied by giant retailers like H&M, Forever 21, Zara and Uniqlo that crank out cheap, disposable garments — is beset with problems stemming from pollution to waste to unsafe working conditions. Fashion Revolution Day, happening this Friday, April 24, is an annual day of awareness to memorialize the 2013 collapse of a clothing factory in Bangladesh that killed over 1,100 workers and injured 2,400 more. Sixty-five countries will participate, asking consumers to tag the brands they wear and ask #WhoMadeMyClothes on social media.

Fashion Revolution Day will hype “slow fashion” as the antidote to the ethical and environmental havoc wreaked by the fast-fashion industry. The slow fashion movement has been taking shape since designer Kate Fletcher coined the term in 2008, but it’s still not at the front of many consumers’ minds.

HERE's what slow fashion is and why it’s on the rise with conscious shoppers.


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